Effective Date: 28/01/2026
Company: Smartsense Automotive
Website: www.smartsenseautomotive.ie
Contact: info@smartsenseautomotive.ie

Welcome to www.smartsenseautomotive.ie. Your privacy is very important to us. This Privacy Policy explains how Smartsense Automotive collects, uses, stores, and protects your personal information when you visit our website or submit information through our online forms.

This policy has been prepared in accordance with the EU General Data Protection Regulation (GDPR) and applicable data protection legislation.

1. What Information We Collect

When you use our website, we may collect personal information to provide our services, respond to enquiries, and improve your online experience.

This may include:

• Your name, email address, telephone number, company details, and any information provided through our contact forms
• Details contained within enquiries, requests for information, or service-related communications
• Information about your device and browser, such as IP address, browser type, and operating system
• Details about how you use our website, including pages visited and website interactions
• Cookies and website analytics data used to improve website performance and security

We only collect personal information that is necessary for legitimate business purposes or where you have provided consent.

2. How We Collect Your Information

We collect information in the following ways:

Directly from you:
When you contact us, complete enquiry forms, request information, or communicate with us regarding our services.

Automatically:
When you browse our website, certain technical information may be collected, including device information, usage data, and security-related information.

Through third-party services:
We use trusted website tools and plugins to support website functionality, security, optimisation, and performance.

3. Legal Basis for Processing Your Data

We process your personal data under the following legal grounds:

Consent:
Where you voluntarily provide information through website forms or agree to optional cookies.

Legitimate interests:
To operate our website, respond to enquiries, provide information about our services, maintain security, and improve our website.

Contractual necessity:
Where processing is required to provide requested services or communicate regarding business enquiries.

Legal obligations:
Where processing is required to comply with applicable laws and regulations.

4. How We Use Your Information

We use your personal information to:

• Respond to website enquiries and requests for information
• Communicate with you regarding our services
• Provide quotations, proposals, or relevant business information
• Maintain accurate business records
• Improve website functionality and user experience
• Monitor website security and prevent misuse
• Send marketing communications only where you have provided appropriate consent

5. Website Forms and WPForms

Our website uses WPForms to process contact form submissions.

When you submit information through a website form, the details you provide may include your name, email address, telephone number, vehicle details (where applicable), and the content of your message.

Form submissions are used solely for the purpose of responding to your enquiry and providing requested information.

We do not sell, rent, or share information submitted through our website forms with third parties for marketing purposes.

Form submission data may be stored securely within our website database and/or delivered securely to our business email account for review and response.

Access to submitted information is limited to authorised personnel who require it for legitimate business purposes.

We retain form submissions only for as long as necessary to manage enquiries, maintain business records, resolve disputes, or comply with legal obligations.

You may request deletion of your submitted information by contacting:

📧 info@smartsenseautomotive.ie

6. Third-Party Plugins and Services

Our website uses third-party tools to improve functionality, security, optimisation, and performance. These may include:

WPForms:
Used to collect and manage website enquiry submissions. Information submitted through forms is used only for responding to enquiries and providing requested services.

AISEO (All in One SEO):
Used to optimise website content, improve search engine visibility, and assist with website SEO management. AISEO does not collect personal information submitted through website forms.

CookieYes:
Used to manage cookie consent preferences and record user choices regarding cookies.

LiteSpeed Cache & QUIC.cloud:
Used to improve website speed and performance. These services may process limited technical information required for optimisation.

Wordfence Security:
Used to protect the website against malicious activity and unauthorised access. This may include processing IP addresses and security-related activity logs.

Google Analytics (where enabled):
Used to understand website usage and improve website performance. Analytics data may be collected in an anonymised or aggregated format and may involve transfers outside the European Economic Area (EEA) with appropriate safeguards.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, and maintain appropriate business records.

Website enquiry submissions are generally retained for up to 12 months unless:

• A longer retention period is required for business or legal reasons
• You request deletion sooner
• The information forms part of an ongoing business relationship

8. Transfers Outside the EU

Some third-party providers may process information outside the European Economic Area (EEA).

Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) or other GDPR-approved protection measures.

9. Your Rights Under GDPR

Under GDPR, you have the following rights regarding your personal data:

• Access – Request a copy of the personal data we hold about you
• Correction – Request correction of inaccurate or incomplete information
• Deletion – Request removal of your personal information where applicable
• Restriction – Request that processing of your data is limited
• Portability – Request your data in a structured, commonly used format
• Objection – Object to certain types of processing
• Withdraw Consent – Withdraw consent where processing is based on consent

We do not use automated decision-making systems that produce legal or significant effects.

To exercise your rights, please contact:

📧 info@smartsenseautomotive.ie

We may request verification of your identity before processing certain requests.

10. Cookies and Tracking

Our website uses cookies and similar technologies to improve website functionality, security, and user experience.

Non-essential cookies are only activated where you provide consent through our cookie banner.

You can manage or withdraw cookie consent at any time through the cookie settings available on our website or through your browser settings.

11. How We Keep Your Data Safe

We take appropriate technical and organisational measures to protect your personal information.

These measures include:

• Secure website hosting
• Access controls
• Security monitoring
• Regular website updates
• Protection against unauthorised access or misuse

While we take reasonable steps to protect your information, no online system can be guaranteed to be completely secure.

12. Automated Decision-Making

We do not use automated decision-making or profiling systems that create legal or significant effects for individuals.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website technology, or legal requirements.

The effective date at the top of this policy will be updated whenever changes are made.

14. Contact Us

If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact us:

📧 info@smartsenseautomotive.ie

By using this website, you acknowledge the terms of this Privacy Policy and consent to the processing of your personal information as described.